Wednesday, March 11, 2009

Marketing radio: the viral video solution....



This was mentioned, somewhat sniffily, by Ed Stourton on this morning's Today Programme (Radio Four: the wife insists). But then, he isn't in it. Perhaps he wasn't up for wearing a posing pouch. Sure beats a red nose...

It's part of an experiment conducted by the programme on so-called viral marketing. It's a bit clumsy and too long, but it does illustrate the concept, I think. And all kudos to Evan Davies for agreeing to...participate so fully. Watch and wonder.
Notably few viewings, incidentally, but I am writing this before 9.00am...

Today want to know how far this video spreads through people like me blogging, tweeting or emailing it. Well... I think I've given them enough help.

3 comments:

Catherine said...

Hmm, from what I hear, those costumes are par for the course for our Evan. In fact quite tame really...

My lips are sealed.

But I hear he's also a very nice bloke.

Norrie Maclean said...

Oh aye Catherine! One dreads to think!

EyeOnDubai said...

Got the joke about 12 seconds in, the rest is redundant...

But it got as far as Dubai in under an hour!

EoD